Key Purpose:
Ability to interrogate the brief and strategy in order to produce world-class ideas, craft in writing and results on more digitally focused platforms. This includes social campaigns, an understanding of digital UX/UI based environments as well as have an understanding of these platforms.
Responsibilities (include but are not limited to):
Write copy across all channels including print, social media, video, email, banners, blogs, website, etc.
Collaborate with creative teams to conceptualize big ideas and write copy on campaign deliverables (i.e. social media campaigns, email campaigns, landing pages, websites etc.)
Interpret copywriting briefs to understand project requirements
See projects through the whole creative process – from concept, copy, design collaboration to production
Edit and proofread copy to ensure standards are met
Drive brand consistency across all communications
Use SEO principles to maximize content reach and search rankings
Source images and other content
Keep abreast of digital and advertising trends in accordance with industry best practice
Qualifications/Experience/Skill:
Tertiary qualification in Digital Copywriting/Copywriting
Proficient in Office 365 (i.e. Word/Excel/PowerPoint/MS Teams/OneDrive etc.)
Minimum 4 years working experience as a Digital Copywriter in an Advertising Agency or Digital Advertising Agency (focusing on social content / media)
Digital (well versed in Digital and all things social media)
Good understanding of social media KPI’s
A good command of the English language (both verbal and written)
Strong presentation skills
Strong multitasking skills (ability to work on more than one brief at any given time)
Strong time management skills
Strong presentation skills
Strong administrative and organisational skills
An online portfolio showcasing Digital written work
Personal Attributes:
Team player with the ability to work independently
Ability to remain calm in a fast-paced environment
Creative “out-the-box” thinker
Proactive
Resilient
Accountable
Reliable
Solution-driven/problem solver
Deadline driven
Meticulous with attention to detail